Ned Berke This is impressive work!

I do wonder, however, if it will present some of the same challenges that publishers have today with Google Analytics? Specifically, I wonder if — as helpful as these dashboards are — there is still too much raw information without guidance on what to do with it?

Will a publisher install these dashboards, look at them for a few weeks, ponder the implications, and then — almost inevitably — neither act on them, nor remember to check them again?

I remember, years back, that Chartbeat Pro was working to move from “analytics to insights” by providing helpful advice on how to actually use the data that was being presented.

I do wonder if some kind of top-level report that provides some basic insights might be helpful, e.g., it looks like X, therefor you might want to try Y.

Or something like a checklist that explains “Here are the trends you might want to be keeping a close eye on month-over-month.”

Three cents!

Phillip.